About Me

I am a tech savvy professional who has experience translating technical ideas and concepts to non-technical individuals. I am always ready to take on any project and use my knowledge to help you grow your business. I also enjoy teaching others how to use software and to show them how to use technology to streamline tasks.

Background in Digital Advertising

I have over eighteen years experience in the digital advertising and ad-tech industries. My career has taken me from advertising operations at large publishers, to TAM roles at smaller companies. Through these roles I obtained skills in data analysis, campaign optimization and technical account management. I have worked at companies in New York and Arizona. I am now based in West Virginia. Yes. That is correct, West Virginia.

Pivot into Digital Marketing

I recently began freelancing and have helped nonprofits improve their websites and search engine optimization strategies. I have a proven track record of success with website audits and increasing site traffic and unique users. I have also been using my analytical and systems skills by implementing Google Analytics properties, conversions, and reporting dashboards.

In addition to working with nonprofit companies during this career pivot, I obtained multiple certifications with the most recent being the HubSpot Marketing Hub Certification.

Interests and Hobbies

I spend as much time as I can outdoors and enjoy hiking, and biking locally on the trails in West Virginia. My wife and I enjoy traveling; and exploring new places as well as our state. I am passionate about giving back and the causes that are important to me are climate change, education, and animal welfare.

image of Evelyn on a road trip in Wyoming
Eagles Rock overlook hiking trail in WV
an image of the Potomac River along the C&O Canal